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We all know that user focus is important. But moving from talking about it to actually implementing it in practice is a whole different story.
Kristoffer and Margrethe met three years ago when Netlife got the job of revamping the website for the Norwegian Humanist Association. Since then, the association has taken several steps together with Netlife to improve its digital services, with great success — both for user experience and for the strategic goals of the association.
Get ready for a candid “behind-the-scenes” talk as Kristoffer and Margrethe share how a relentless user focus led to record growth in membership. They’ll reveal what they did, the challenges they encountered, and the results they achieved. You’ll also hear their top tips on reaching your own organization’s goals faster.
About Kristoffer Hellesmark og Margrethe Lunde👑
Kristoffer Hellesmark is the head of marketing and communication at the Norwegian Humanist Association (Human-Etisk Forbund). After kicking off his career in political lobbying in Washington D.C., Kristoffer returned to Norway and took on the role of web editor at the Norwegian Humanist Association in 2020. Since then, he’s built a thriving communications unit and been part of its journey of transformation into a more user-centric organization. Known for turning strategies into results, Kristoffer has a talent for making things happen—while always keeping his eye on results that matter.
Margrethe Lunde is a senior content designer at Netlife, with a career built on putting the user at the heart of the business. With a blend of marketing, UX, and content design expertise, she has driven growth for a successful fintech startup and helped reduce churn while boosting donations for SOS-barnebyer. Now at Netlife, she’s a bit of a “content unicorn potato,” working across disciplines to craft user-centric solutions that deliver real results.
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